"Medical" Advertisements in the Indian Press

نویسنده

  • W. D. Sutherland
چکیده

study the " medical" advertisements in the Indian press, in order to find out what diseases prevail in this part of India, and what progress has been made in the art of luring the unwary to purchase infallible specifics for their selfdiagnosed ailments. We have taken as fair specimens those advertisements which appeared in (two newspapers, published in English but owned, managed and edited by Bengalis, some of whom are flowers of the largest, if not the greatest, Garden of Learning in the world. These Journals, in the nature of things, can only appeal to the educated classes, sia their advertisements can be safely taken to represent the tastes of these classes, and their bodily disabilities.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Chloral Hydrate and Paraldehyde as Drugs of Addiction

drug by a physician. Instead of giving their patients rational treatment, i.e., investigating fully the causes leading to sleeplessness and removing them, medical men often resort to the easier course of giving powerful chemical substances with a soporific action. Again, certain manufacturers of medicinal drugs employ on. their staff medical men and others who carry on an extensive propaganda b...

متن کامل

Advertisements in Medical Journals

Sir,?I am tired of advertisements. To pick up genuine things from heaps of rubbish has become very difficult. I find advertisements of new medicine from new mushroom firms daily. Naturally all cannot be relied upon. So be pleased to inform the public whether the advertisements regarding medicines that are found in the Indian Medical Gazette or in other journals are genuine, reliable and can be ...

متن کامل

Modification and Development of Protocols for the Content Analysis of the Food Advertisements in Mass Media and School Surroundings in Iran

Background and Objectives: Considering important roles of advertisement in food choices, especially for children and adolescents, valid tools are needed to assess changes in the content of advertisements. The purpose of the present study was to prepare standard protocols for assessing the content of food advertisements of televisions, radios, billboards and school surroundings in Iran. Material...

متن کامل

A content analysis of health-related advertisements in Islamic Republic of Iran broadcasting (IRIB)

Background: Media advertisements especially radio and TV are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. Ministry of Health and some other ministries in Iran agreed to control and restrict the advertising of unhealthy products and services. Therefore, adequate supervision and monitoring should be done in this field.  A...

متن کامل

A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case study of Payame Yaghoot Medical health Iranian Journal)

AbstractPrint advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines that their readers are mostly women. This study examined print advertisements in local family and health magazine from a ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره 55  شماره 

صفحات  -

تاریخ انتشار 2016